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Getting With The Program

机译：获得程序

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摘要

If digital printing were an animal, it would have to be a cat because the concept/technology is on at least its fifth or sixth life. The perceived killer application for the process has swung from short runs to variable data printing and now, some argue, back to short runs. Direct-to-press, digital offset solutions initially grabbed attention but have since been overshadowed by all-digital machines. Christopher DeSantis bought into the concept-both figuratively and literally-from the start. His steadfast belief in the potential of the technology has led to buying new digital equipment early and often. As a result, Royal Impressions is now well positioned in a market flush with opportunities, believes its president and co-founder.
机译：如果数字印刷是动物，那么它就必须是猫，因为该概念/技术至少在其第五或第六生命中就存在。某些人认为，该过程的杀手级应用已从短期转向了可变数据打印，现在又回到了短期。直接印刷的数字胶印解决方案最初引起了人们的注意，但此后却被全数字机器所掩盖。克里斯托弗·德桑蒂斯（Christopher DeSantis）从一开始就从形象和字面意义上接受了这一概念。他坚定地相信技术的潜力，因此导致了早期和经常购买新的数字设备。因此，Royal Impressions的总裁兼联合创始人认为，现在它在充满机遇的市场中处于有利地位。

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