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Crowd-sourced advocacy: Promoting disability rights through online storytelling

机译：群众倡导：通过在线讲故事促进残疾人权利

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摘要

This article sheds light on the emergent advocacy technique of building policy counter-narratives by crowd-sourcing, organizing, and disseminating personal life stories online. Focusing on the case of disability rights groups in the United Kingdom, this article uses qualitative in-depth content analysis to examine 107 blog posts containing personal disability stories published in 2012-2013 by two anti-austerity groups. Although each of these groups managed its blogs differently, with one carefully curating stories and the other publishing crowd-sourced narratives without any form of editing, they generated virtually identical counter-narratives. These accounts challenged the dominant news narrative that presented disability welfare claimants as 'cheats' and 'scroungers'. They did so by retaining the overarching structure of the dominant narrative - which functioned as the de facto coordinating mechanism for the crowd-sourced counter-narrative -and replacing its content with three alternative arguments drawn from personal life stories. The implications of this new advocacy technique for disabled people and other marginalized groups are discussed. This includes considerations about the development of a form of story-based advocacy that is both effective and respectful of the people who 'lend' their lived experiences for advocacy purposes. This article concludes by highlighting the need for research to investigate whether the new voices that emerge through these processes are 'being heard' and can successfully re-frame public discourse about sensitive policy issues.
机译：本文揭示了通过在网上人群采购，组织和传播个人生活故事来构建政策反叙事的新兴倡导技术。本文以英国的残疾人权利组织为例，通过定性深入的内容分析，研究了两个反紧缩组织在2012-2013年发布的107个博客文章，其中包含个人残疾故事。尽管每个小组的博客管理方式都不相同，但其中一个精心策划的故事，另一个则发布众包的叙事而无需任何形式的编辑，但它们实际上产生了相同的反叙事。这些说法挑战了主导新闻的叙述，后者将残疾福利索赔人称为“作弊”和“拥护者”。他们这样做是通过保留占主导地位的叙事的总体结构（该结构充当了针对群众的反叙事的事实上的协调机制），并用从个人生活故事中得出的三个备选论点来代替其内容。讨论了这种新的宣传技术对残疾人和其他边缘群体的影响。这包括考虑发展一种基于故事的倡导形式，这种形式既有效又受尊重为倡导目的“提供”生活经历的人们。本文的结尾部分着重强调了需要进行研究以调查通过这些过程出现的新声音​​是否被“听到”并能够成功地重新构造有关敏感政策问题的公众讨论的结论。

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