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How the public engages with global warming: A social representations approach

机译：公众如何应对全球变暖：一种社会代表性方法

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摘要

The present study utilises social representations theory to explore common sense conceptualisations of global warming risk using an in-depth, qualitative methodology. Fifty-six members of a British, London-based 2008 public were initially asked to draw or write four spontaneous "first thoughts or feelings" about global warming. These were then explored via an open-ended, exploratory interview. The analysis revealed that first thoughts, either drawn or written, often mirrored the images used by the British press to depict global warming visually. Thus in terms of media framings, it was their visual rather than their textual content that was spontaneously available for their audiences. Furthermore, an in-depth exploration of interview data revealed that global warming was structured around three themata: self/other, natural/unnatural and certainty/uncertainty, reflecting the complex and often contradictory nature of common sense thinking in relation to risk issues.
机译：本研究利用社会表征理论，通过深入，定性的方法探索全球变暖风险的常识概念。最初，要求英国五十六名来自伦敦的2008年公众的成员，就全球变暖问题来画出或写下四种自发的“第一想法或感受”。然后，通过不限成员名额的探索性访谈来探讨这些内容。分析表明，最初的想法，无论是绘制的还是书面的，都经常反映出英国媒体用来形象地描绘全球变暖的图像。因此，就媒体框架而言，观众可以自发获得的是视觉而不是文字内容。此外，对访谈数据的深入探索表明，全球变暖是围绕三个因素构成的：自我/其他，自然/非自然以及确定性/不确定性，反映了常识性思维与风险问题相关的复杂且往往相互矛盾的性质。

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