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NON-LINEAR PRICING AND PRICE INDEXES: EVIDENCE AND IMPLICATIONS FROM SCANNER DATA

机译:非线性定价和价格指数:扫描仪数据的证据和含义

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摘要

Non-linear pricing, the fact that prices do not necessarily change in proportion to size, is a ubiquitous phenomenon. However, it has been neither particularly well understood nor well measured. Non-linear pricing is of practical importance for statistical agencies who, in constructing price indexes, are often required to compare the relative price of a product-variety of two different sizes. It is usually assumed that prices change one-for-one with package and pack size (e.g. a 1-liter cola costs half as much as a 2-liter bottle). We question the wisdom of such an assumption and outline a model to flexibly estimate the price-size function. Applying our model to a large U.S. scanner dataset for carbonated beverages, at a disaggregated level, we find very significant discounts for larger-sized products. This highlights the need to pursue methods such as those advocated in this paper.
机译:非线性定价是一种普遍存在的现象,即价格不一定会随规模成比例地变化。然而,它既没有被特别好地理解也没有被很好地测量。非线性定价对于统计机构具有实际意义,统计机构在构建价格指数时经常需要比较两种不同规模的产品品种的相对价格。通常假定价格随包装和包装尺寸一对一变化(例如1升可乐的价格是2升瓶的一半)。我们质疑这种假设的智慧,并概述了可以灵活估算价格大小函数的模型。将我们的模型应用于较大的碳酸饮料的美国扫描仪数据集(按细分级别),我们发现较大尺寸产品的折扣非常大。这凸显了采用本文所提倡的方法的必要性。

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