Social-evaluative influences moderate the relationship between price and perceived quality

著录项

• 来源
  《Social influence》 |2013年第1期|54-69|共16页
• 作者

  Kenneth C. Herbst; Mark R. Leary; Collin P. McColskey-Leary;

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• 作者单位

  Schools of Business, Wake Forest University, 1834 Wake Forest Road, Winston-Salem, NC 27106, USA;

  Department of Psychology and Neuroscience, Duke University,Durham, NC, USA;

  Department of Criminology, University of North Carolina at Wilmington, Wilmington, NC, USA;

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• 收录信息
• 原文格式 PDF
• 正文语种 eng
• 中图分类
• 关键词

  price-perceived quality effect; self-presentation; impression management; social evaluation; consumer judgments;

  机译：价格感知的质量效应;自我表现;印象管理;社会评价;消费者判断;