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Exploring a dynamic framework of innovative capability: a theoretical integration of technological and marketing capabilities

机译：探索创新能力的动态框架：技术和营销能力的理论整合

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摘要

A conceptual framework is presented to address the interaction of innovative capability, marketing capability and technological capability. The proposed framework attempts to examine the role of marketing and technological capabilities in developing innovative capability. While innovation has been linked to market orientation through organisational innovativeness, little is known about learning processes between exploration and exploitation for enhancing innovative capability. This paper suggests four theoretical propositions to: (a) distinguish the difference between tactical and strategic marketing capabilities for enhancing innovative capability; (b) examine technological capability as mediator of marketing capability and innovation capability; (c) explore the processes of exploration and exploitation in enhancing innovative capability; and (d) integrate environmental uncertainty as moderator of innovative capability.
机译：提出了一个概念框架来解决创新能力，营销能力和技术能力之间的相互作用。拟议的框架试图检验营销和技术能力在发展创新能力中的作用。尽管通过组织创新将创新与市场导向联系在一起，但对于探索和开发之间的学习过程以增强创新能力知之甚少。本文提出了四个理论命题：（a）区分战术和战略营销能力之间的差异以增强创新能力； （b）研究技术能力作为市场能力和创新能力的中介者； （c）探索提高创新能力的探索和开发过程； （d）将环境不确定性作为创新能力的调节剂。

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