Van Heusen looking to launch new brands, more stores

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Van Heusen looking to launch new brands, more stores

机译：Van Heusen希望推出新品牌，更多商店

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Van Heusen, the apparel brand of Aditya Birla Group's Madura Fashion & Lifestyle, is looking at 18 per cent growth in revenues from launching premium products and expanding presence in tier-Ⅱ cities. The brand is looking to launch a limited edition line in women's apparel with a price tag of Rs.4,500 to Rs.8,000 apiece soon, against the current range of Rs.2,000 to Rs.3,000, and a bridge to designer brand called 'Celeb' in its clubwear brand 'V.', as part of its strategy to go up the value chain, said Brand Head Vinay Bhopatkar.

机译：Vanity Heusen是Aditya Birla Group的Madura Fashion＆Lifestyle的服装品牌，该公司希望通过推出高端产品和扩大在二线城市的收入而使收入增长18％。该品牌希望在女士服装中推出限量版系列，单价在4,500至8,000卢比之间，而目前的价格在2,000至3,000卢比之间，并与设计师品牌之间架起一座桥梁品牌负责人Vinay Bhopatkar表示，“将其俱乐部装品牌“ V.”作为其提升价值链战略的一部分。

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《Textile Trends》 |2013年第2期|51-51|共1页
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Van Heusen looking to launch new brands, more stores

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