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Going for Gold

机译:追求黄金

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摘要

While athletes tallied up their Olympic medals in Torino, an hour's journey east in Milan an-other kind of Olympics played out last week: the style games. And, just like Olympians, Italian fashion designers divide into opposing teams. But instead of medals, they compete for the attention and the dollars of press and buyers from all over the world. The prize could be an "It" handbag with the potential to add hundreds of thousands of dollars to the bottom line, or a winning collection that elevates a designer or a brand to the top of fashion's Scoreboard.
机译:运动员们在都灵获得奥运会奖牌的同时,在米兰向东走了一个小时,上周又举行了另一场奥运会:样式比赛。而且,就像奥运会选手一样,意大利时装设计师也分为相对的团队。但是,它们不是获得奖牌,而是争取来自世界各地的新闻界和购买者的注意力和金钱。奖品可能是“ It”手提包,有可能增加数十万美元的利润,也可以是将设计师或品牌提升到时尚计分板顶端的获奖系列。

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