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Return of cartoon to market e-cigarette-related products

机译：返回卡通到市场电子烟相关产品

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Introduction The tobacco industry's use of cartoons to market products has been shown to be effective at increasing awareness and appeal of combustible cigarettes among youth. While the Master Settlement Agreement placed restrictions on the use of cartoons for major cigarette and smokeless (chew) tobacco brands in the USA, no such restrictions exist for electronic cigarettes (e-cigarettes). Research has shown that e-cigarette manufacturers are using cartoons to market products, but limited data exist on the extent of these practices. This study examined the extent of the use of cartoons to market e-liquids on Instagram. Methods Instagram posts with the hashtag #ejuice or #eliquid were collected from 3 November 2017 to 17 November 2017. Rules were established to identify Cartoon (the post contained a cartoon), Logo (the post was labelled a cartoon due to the logo) and Promo (the image of the post or accompanying text indicated it was a promotion) in the data (n=3481). Results Among all posts, 723 (20.77%) contained a Cartoon, and 479 (13.76%) were coded as a cartoon because of the Logo. In other words, 479/723 or (66.25%) of Cartoon were coded as cartoons due to the vendor's or manufacture's logo. Among all posts, 2360 (67.80%) were Promo. Conclusion Findings indicate that e-cigarette companies are using cartoons to market their products and many of these companies' logos are cartoons. Empirical data are needed to determine whether cartoon marketing strategies impact perceived risk and benefits, product appeal, the intention to use and actual use of e-cigarettes.
机译：引言烟草业使用漫画以市场产品的使用已经证明是有效的，越来越有利于青年中可燃卷烟的意识和吸引力。虽然主解决方案对美国的主要卷烟和无烟（咀嚼）烟草品牌的使用限制，但电子香烟（电子烟）没有这种限制。研究表明，电子卷烟制造商正在使用漫画到市场产品，但数据存在有限的数据。本研究检测了在Instagram上使用漫画到市场电子液体的范围。方法从2017年11月3日到2017年11月3日收集了与Hashtag #ejuice或＃eliquid的Instagram帖子。成立规则，以识别卡通（帖子包含一个卡通），徽标（由于徽标而被标记为卡通）和促销（所指出的帖子或伴奏文本的图像显示在数据中是一个促销（n = 3481）。所有帖子中的结果，723（20.77％）含有动画片，479名（13.76％）被编码为由于徽标而被编码为卡通。换句话说，由于供应商或制造商的标志，479/723或（66.25％）的卡通被编码为漫画。在所有帖子中，2360（67.80％）是促销。结论调查结果表明，电子卷烟公司正在使用漫画来推销他们的产品，其中许多公司的徽标是漫画。需要经验数据来确定卡通营销策略是否会影响感知风险和益处，产品吸引力，使用和实际使用电子烟的意图。

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