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首页> 外文期刊>Tobacco control >Exposure to movie smoking, antismoking ads and smoking intensity: an experimental study with a factorial design
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Exposure to movie smoking, antismoking ads and smoking intensity: an experimental study with a factorial design

机译：电影吸烟，反吸烟广告和吸烟强度的暴露：基于析因设计的实验研究

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摘要

Background This study examines whether smoking portrayal in movies or antismoking advertisements affect smoking intensity among young adults. Methods We conducted an experimental study in which 84 smokers were randomly assigned using a two (no-smoking versus smoking portrayal in the movie) by three (two prosocial ads, two antismoking ads or one of each) factorial design. Participants viewed a 60-minute movie with two commercial breaks and afterwards completed a questionnaire. Smoking during the session was allowed and observed.rnResults Exposure to the movie with smoking had no effect on smoking intensity. Those who viewed two antismoking ads had significantly lower smoking intensity compared with those who viewed two prosocial ads. There was no interaction between movie smoking and antismoking ads. Baseline CO (carbon monoxide) level had the largest effect on smoking intensity. Conclusion These findings provide further evidence to support antismoking ads placed with movies because of their possible effect on young adult smoking behaviour. However, caution is warranted, because nicotine dependence appears to be the primary predictor of smoking intensity among young adult smokers in this study.
机译：背景本研究检查电影中的吸烟刻画或反吸烟广告是否影响年轻人的吸烟强度。方法我们进行了一项实验性研究，其中通过三项（两个亲社会广告，两个反吸烟广告或每项之一）析因设计，随机分配两个吸烟者（电影中禁止吸烟与吸烟刻画）对84名吸烟者。参与者观看了60分钟的电影，其中有两个广告时段，随后完成了问卷调查。会议期间允许吸烟并观察吸烟。结果结果吸烟暴露在电影中对吸烟强度没有影响。与观看两个亲社会广告的人相比，观看两个反吸烟广告的人的吸烟强度明显降低。电影吸烟和反吸烟广告之间没有互动。基线CO（一氧化碳）水平对吸烟强度影响最大。结论这些发现为在电影中放置反烟广告提供了进一步的证据，因为它们可能会对成年人的吸烟行为产生影响。但是，必须谨慎，因为在这项研究中，尼古丁依赖性似乎是年轻成年吸烟者吸烟强度的主要预测指标。

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  • 来源
    《Tobacco control》 |2010年第3期|P.185-190|共6页
  • 作者

    Zeena Harakeh; rnRutger C M E Engels; rnKathleen Vohs; rnRick B van Baaren; James Sargent;

  • 作者单位

    Interdisciplinary Social Science, Utrecht University, PO Box 80.140, 3508 TC Utrecht, The Netherlands;

    rnBehavioural Science Institute, Radboud University Nijmegen, Nijmegen, The Netherlands;

    Carlson School of Management, University of Minnesota, Minneapolis, USA;

    rnBehavioural Science Institute, Radboud University Nijmegen, Nijmegen, The Netherlands;

    Norris Cotton Cancer Center, Dartmouth-Hitchcock Medical Center, One Medical Center Drive, Lebanon, New Hamsphire, USA;

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