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The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction

机译:伊斯兰宗教对感知价值和游客满意度之间关系的作用

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摘要

Although Muslims make up one of the largest tourist markets in the world, knowledge related to the Islamic perspective on tourism is still less represented in the related literature. This study aims to assemble the theoretical foundations of Islamic tourism thoughts in relation to modern tourism paradigms. It aims to investigate the moderating effect of Islamic religiosity on the relationship between Muslim customer perceived value (MCPV) and Muslim customer satisfaction. It studies a sample of 537 Muslim tourists and employs a positivist research approach with a quantitative basis of enquiry, a survey strategy through questionnaires, and structural equation modeling (SEM). Six dimensions of Muslim customer perceived value (quality, price, emotional value, social value, Islamic physical attributes value and Islamic non-physical attributes value) were found to have positive effects on Muslim consumer satisfaction. The findings of the study suggest that Islamic religiosity moderates the effects of Islamic physical attributes value and Islamic non-physical attributes value on Muslim customer satisfaction. The findings reinforce the importance of religiosity in understanding Muslim customer satisfaction and behavior.
机译:尽管穆斯林是世界上最大的旅游市场之一,但有关伊斯兰旅游观的知识在相关文献中仍然较少体现。这项研究旨在为伊斯兰旅游思想与现代旅游范式相关的理论基础打下基础。它旨在调查伊斯兰宗教信仰对穆斯林顾客感知价值(MCPV)和穆斯林顾客满意度之间关系的调节作用。它研究了537名穆斯林游客的样本,并采用了以实证研究为基础的定量研究方法,通过问卷调查的调查策略以及结构方程模型(SEM)。发现穆斯林顾客感知价值的六个维度(质量,价格,情感价值,社会价值,伊斯兰物质属性价值和伊斯兰非物质属性价值)对穆斯林消费者满意度具有积极影响。该研究的结果表明,伊斯兰的宗教信仰会缓和伊斯兰的身体属性值和伊斯兰的非身体属性值对穆斯林客户满意度的影响。这些发现加强了宗教信仰在理解穆斯林顾客满意度和行为方面的重要性。

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