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首页> 外文期刊>Transport policy >Applying a motivational stage-based approach in order to study a temporary free public transport intervention
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Applying a motivational stage-based approach in order to study a temporary free public transport intervention

机译：应用基于激励的阶段性方法来研究临时的免费公共交通干预

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The present study examines temporary free public transport as an intervention for increasing public transport use, hence promoting sustainable mobility. The aims of the study are twofold: (1) to understand how psychological mechanisms relate to motivational stage-based models of behavioral change, and the role of such a model when implementing temporary free public transport, and (2) to determine the effectiveness of temporary free public transport on car-use behavior, public transport satisfaction and attitudes. A literature review of studies reporting temporary free public transport interventions was first carried out, resulting in 13 studies that yielded non-conclusive results. We then conducted an intervention and follow-up surveys of 190 participants who tested public transport for free for one month in the County of Varmland (Sweden). The results show that psychological mechanisms are crucial determinants of motivational stage-based models, whereby personal norms, attitudes and perceived behavioral control form the stage of change, and that social norms have an indirect effect through personal norms. Although an increased use of public transport was observed, only minor reduction in car use occurred. It was also found that participants moved up their motivational ladders, indicating a stronger motivation to reduce their car use post-intervention, something that may lead to a change in behavior over time. It is concluded that, although weak effects were observed on behavior in the short-term perspective, a temporary free public transport intervention may not be a waste of money, nevertheless, in a long-term perspective.
机译：本研究研究了临时的免费公共交通工具，作为增加公共交通工具使用量，从而促进可持续出行的一种干预措施。该研究的目的是双重的：（1）了解心理机制如何与基于动机阶段的行为改变模型相关联，以及这种模型在实施临时免费公共交通时的作用，以及（2）确定以下方面的有效性：临时免费的公共交通，有关乘车行为，公共交通的满意度和态度。首先对报告临时免费公共交通干预措施的研究进行了文献综述，结果导致13项研究得出了非结论性的结果。然后，我们对190名在Varmland县（瑞典）免费试用公共交通的参与者进行了干预和后续调查。结果表明，心理机制是基于动机阶段模型的关键决定因素，其中个人规范，态度和感知的行为控制形成了变化的阶段，而社会规范通过个人规范具有间接影响。尽管观察到公共交通工具的使用有所增加，但汽车的使用却仅有少量减少。还发现参与者提高了他们的动机阶梯，表明在干预后减少汽车使用的强烈动机，这可能导致行为随时间而改变。结论是，尽管从短期的角度来看对行为的影响微弱，但是从长期的角度来看，临时的免费公共交通干预可能不会浪费金钱。

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