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首页> 外文期刊>Transport policy >Applying a motivational stage-based approach in order to study a temporary free public transport intervention
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Applying a motivational stage-based approach in order to study a temporary free public transport intervention

机译：应用基于动机的阶段的方法，以研究暂时的自由公共交通干预

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The present study examines temporary free public transport as an intervention for increasing public transport use, hence promoting sustainable mobility. The aims of the study are twofold: (1) to understand how psychological mechanisms relate to motivational stage-based models of behavioral change, and the role of such a model when implementing temporary free public transport, and (2) to determine the effectiveness of temporary free public transport on car-use behavior, public transport satisfaction and attitudes. A literature review of studies reporting temporary free public transport interventions was first carried out, resulting in 13 studies that yielded non-conclusive results. We then conducted an intervention and follow-up surveys of 190 participants who tested public transport for free for one month in the County of Varmland (Sweden). The results show that psychological mechanisms are crucial determinants of motivational stage-based models, whereby personal norms, attitudes and perceived behavioral control form the stage of change, and that social norms have an indirect effect through personal norms. Although an increased use of public transport was observed, only minor reduction in car use occurred. It was also found that participants moved up their motivational ladders, indicating a stronger motivation to reduce their car use post-intervention, something that may lead to a change in behavior over time. It is concluded that, although weak effects were observed on behavior in the short-term perspective, a temporary free public transport intervention may not be a waste of money, nevertheless, in a long-term perspective.
机译：本研究审查了临时免费公共交通作为增加公共交通使用的干预，因此促进可持续移动性。该研究的目的是双重的：（1）了解心理机制如何与基于动机的行为变化模型以及在实施临时公共交通工具时的作用，以及（2）以确定有效性临时自由公共交通工具行为，公共交通满意度和态度。首先进行了报告临时自由公共交通干预研究的文献综述，导致13项研究产生了不确定的结果。然后，我们对190名参与者进行了干预和后续调查，该参与者在Varmland县（瑞典）免费测试公共交通工具。结果表明，心理机制是基于励志阶段模型的关键决定因素，由此个人规范，态度和感知行为控制形成变革阶段，社会规范通过个人规范具有间接影响。虽然观察到公共交通的使用增加，但仅发生了少量的汽车。还发现，参与者搬到了他们的动机梯子，表明减少汽车使用后的动机更强的动机，这可能导致行为随着时间的变化。结论是，尽管在短期视角下观察到行为的弱势效应，但暂时的公共交通干预可能不会浪费金钱，尽管如此，在长期的角度下，仍然是浪费金钱。

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