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Are Attitudes Important in Travel Choice?

机译：态度在出行选择中很重要吗？

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摘要

A huge body of literature in social psychology describes 70 years of theory and experimentation relating attitudes to behavior. Much of it suggests a stronger causal link between choices and attitudes than that between attitudes and choices—attitude models conditioned on revealed choice explain more than knowledge of peoples' attitudes and determination of what choice they will make. Alternative analyses suggest that attitudi-nal and other data should be used to determine respondents' intentions rather than their desires to better predict behavior. Attitude studies are becoming more prevalent in the study of transportation behavior, but researchers vary in what kinds of attitudes are considered and how attitudes influence the transportation decision process. The social psychology literature is briefly highlighted, transportation applications are reviewed, and a case study is presented. Cognitive, affective, and behavioral attitudes help explain the intentions of those surveyed for the case study. These results and the literature suggest that attitudes are very important, but caution is recommended regarding survey wording and capturing behavior intentions. In addition, the results suggest that to explain behavior, a circular behavior process including attitudes is better at explaining choices compared with the use of only cognitive and affective attitudes.
机译：社会心理学方面的大量文献描述了70年来有关态度与行为的理论和实验。它很大程度上表明，选择和态度之间的因果关系比态度和选择之间的因果关系更强-以揭示的选择为条件的态度模型比人们对态度的了解和对他们将做出的选择的决定要有更多的解释。替代分析表明，应使用态度和其他数据来确定受访者的意图，而不是他们希望更好地预测行为的愿望。态度研究在交通行为的研究中变得越来越普遍，但是研究人员在考虑哪种态度以及态度如何影响交通决策过程方面存在差异。简要介绍了社会心理学文献，回顾了交通应用，并进行了案例研究。认知，情感和行为态度有助于解释被调查者对案例研究的意图。这些结果和文献表明态度非常重要，但是建议您谨慎使用调查措辞和捕捉行为意图。此外，结果表明，与仅使用认知态度和情感态度相比，包括态度在内的循环行为过程在解释选择方面更好。

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