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首页> 外文期刊>Transportation research >Does it pay to reveal safety information? The effect of safety information on flight choice
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Does it pay to reveal safety information? The effect of safety information on flight choice

机译：披露安全信息是否值得？安全信息对航班选择的影响

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The case of flights safety lends itself as a natural case study for choice under of information asymmetry that involves dread risk and emotional factors. Specifically it allows one to experiment how the releasing of information will affect consumer choice. Previous studies, which followed the deregulation of commercial aviation, raised concerns about the corresponding potential for a marked deterioration in airline safety. Measures to prevent that decline were subsequently proposed. Specifically, it was argued that the public sector should establish and release flight safety indicators in addition to accidents' statistics, which are currently available. It was argued that such safety indicators will also enable airlines to diversify their safety offerings. Underlying this argument are the assumptions that consumers' flight safety preferences vary and that, provided with safety information, consumers will use it when making decisions. The present work, however, refutes the first assumption and sheds light on the second. It further investigates whether and how consumers react to and interpret safety information when choosing a flight, while accounting explicitly for a psychological trait. Employing an advanced experimental design and econometric approach, we find that: 1. When formal flight safety ratings are supplied, individuals abandoned their priors and rely on the information provided. 2. When it comes to "bad death" probabilities, people are not sensitive to the different shades of safety, and instead, they simply discern flights as either safe or unsafe. 3. Under a certain conditions disclosed information can alleviated fear and change the decision making of airline passengers. (C) 2015 Elsevier Ltd. All rights reserved.
机译：飞行安全的案例非常适合作为自然案例研究，以供在信息不对称情况下进行选择，其中涉及到可怕的风险和情感因素。具体来说，它允许人们试验信息的发布将如何影响消费者的选择。商用航空放松管制之后的先前研究引起了人们对航空公司安全显着恶化的潜在可能性的担忧。随后提出了防止这种下降的措施。具体而言，有人认为，除了事故统计数据（目前可用）之外，公共部门还应建立和发布飞行安全指标。有人认为，这样的安全指标还将使航空公司能够使其安全产品多样化。该论点的基础是以下假设：消费者的飞行安全偏好会发生变化，并且在获得安全信息后，消费者将在做出决策时使用它。但是，当前的工作驳斥了第一个假设，并阐明了第二个假设。它进一步调查了消费者在选择航班时是否以及如何对安全信息做出反应并做出解释，同时明确考虑了心理特征。通过采用先进的实验设计和计量经济学方法，我们发现：1.提供正式的飞行安全等级时，个人会放弃先验，而依赖所提供的信息。 2.关于“严重死亡”概率，人们对不同的安全等级并不敏感，相反，他们只是将飞行视为安全还是不安全。 3.在一定条件下，所披露的信息可以减轻恐惧感，并改变航空公司乘客的决策。 （C）2015 Elsevier Ltd.保留所有权利。

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