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How important is safety in making flight choices? Evidence from simple choice experiments

机译：安全在选择航班方面有多重要？简单选择实验的证据

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This paper examines the extent to which safety risk information influences flight choice. Simple stated choice experiments were implemented with four independent samples of college students, young non-college students and older employed people across a 20 months period. Strong consistency in the flight choice behaviour across the samples was observed. In particular, there is evidence that even if potential travellers do not nominate "safety" as a criterion in airline choice, when presented with safety information in a stated choice scenario, the respondents use that information to make decisions. However, there is also a significant variation in the extent to which the respondents are sensitive to the safety information, which was represented in the form of aircraft incidents similar to the way aviation statistics are used by the media. Understanding the reasons for the wide variability could help improve public acceptability and tolerance towards risk control measures in aviation.
机译：本文研究了安全风险信息对航班选择的影响程度。简单陈述的选择实验是在20个月的时间内对四个独立样本的大学生，年轻的非大学学生和老年人进行的。观察到样品中飞行选择行为的强一致性。特别是，有证据表明，即使潜在旅行者没有在航空公司选择中提名“安全”为标准，当在规定的选择情况下向其提供安全信息时，受访者也会使用该信息来做出决定。但是，受访者对安全信息的敏感程度也存在显着差异，这以飞机事故的形式表示，类似于媒体使用航空统计的方式。了解造成广泛差异的原因有助于提高公众对航空风险控制措施的接受程度和容忍度。

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