The revolution began with My-Space about 13 years ago-the novel idea that you could carve out a virtual home on the Internet, for free, and make it your own with your own identity laid out for all to see. You were able, for instance, to cut and paste your own Java programming code from nonaffiliated content sites and customize your page with personalized backgrounds, including logos of your favorite sports franchise or band, dog, or bowling team -and, in turn, really make your space your own, as an honest and comfy reflection of your personality.
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