Cigarette consumption likely to withstand advert ban

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Cigarette consumption likely to withstand advert ban

机译：卷烟消费可能会承受广告禁令

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Tobacco manufacturers in Russia believe that a proposed tobacco advertising ban in Russia will have little effect on either consumption or market shares, reports ALAN OSBORN. Smokers in Russia have undergone a quantum leap during the past 10 years. The country's change from a supply- to a demand-led economy has meant that smokers, previously used to buying whatever Soviet-era papirosi were available, now have a wide choice of international brands, And with this commercially significant liberalisation in process, Russia remains one of the more appealing markets for tobacco companies. It has fewer barriers than do other markets and, for the time being, a fairly laissez faire approach to advertising, It has too a burgeoning middle class with the disposable income to afford premium cigarettes.

机译：ALAN OSBORN报道说，俄罗斯的烟草制造商认为，拟议中的俄罗斯烟草广告禁令对消费或市场份额几乎没有影响。在过去的十年中，俄罗斯的烟民经历了巨大的飞跃。该国从以供应为主导的经济转变为以需求为主导的经济，这意味着吸烟者以前曾经购买过苏维埃时期的辣椒粉，现在有了广泛的国际品牌选择。随着这一具有商业意义的自由化进程，俄罗斯仍然烟草公司更有吸引力的市场之一。与其他市场相比，它的壁垒更少，并且暂时还没有采取放任自流的广告方式。它的中产阶级也正在迅速发展，可支配收入不足以负担高档香烟。

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《World Tobacco》 |2004年第200期|p.2729|共2页
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正文语种 eng
中图分类烟草工业;
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Cigarette consumption likely to withstand advert ban

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