For a long time, the news on the US cigarette market has focused on the sharp increase in the share seized by discount brands, some of which are cheaply produced, But another trend has been edging its way into the market-place ― and from the other end of the product spectrum. In a sub-segment that might be described as embracing 'affordable luxury', manufacturers are making available an increasing number of cigaarette brands that can command higher-than-premium prices by offering something extra ― something that appeals on a deeper level than just smoking pleasure.
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