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Consumers splash out on affordable luxury

机译:消费者纷纷购买负担得起的奢侈品

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For a long time, the news on the US cigarette market has focused on the sharp increase in the share seized by discount brands, some of which are cheaply produced, But another trend has been edging its way into the market-place ― and from the other end of the product spectrum. In a sub-segment that might be described as embracing 'affordable luxury', manufacturers are making available an increasing number of cigaarette brands that can command higher-than-premium prices by offering something extra ― something that appeals on a deeper level than just smoking pleasure.
机译:长期以来,美国卷烟市场上的新闻一直集中在打折品牌(其中一些是廉价生产的)上所占份额的急剧增加上,但是另一趋势一直在逐渐进入市场-从产品范围的另一端。在一个可能被描述为“负担得起的奢侈品”的细分市场中,制造商正在提供越来越多的烟支品牌,这些烟支品牌可以通过提供额外的东西而获得高于溢价的价格-这比吸烟本身更具吸引力。乐趣。

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