Within the wireless components market, pressure to grow sales and margin has never been greater. Computer and intelligent handset technologies are becoming an integral part of everyday life. Continued expansion of major contract manufacturers to meet consumer-driven needs means that distributors must rely on fewer customers for larger orders. To keep pace with this recent technology push, engineers are typically searching for the latest in RF and wireless discrete components and systems, with application requirements that can be both unique and complex. The recent industry-wide economic downturn has led to varying approaches to "excellent customer service" among distributors, and this has become somewhat of a contradiction of terms, as companies strive to reduce costs.
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