Bringing mailing in-house could be a cheap and profitable way to raise cash. However, as Adam Hooker discovers, if you fail to do things properly, it could prove an expensive option. Setting up your own mailing facility in-house should, on the face of it, give your print business a boost. Having a mailing line at your disposal gives you another service to sell, which might just help lift 'flagging margins. It would also bring everything under one roof, transforming a company into a true one-stop operation. There's also a positive environmental message associated with bringing this function in-house with savings on transport costs giving agreener glow to a business. And then there's the chance to be in control of your own destiny - you can decide when a job is done, rather than relying on a third party.
展开▼
