As technology becomes more capable and brands more savvy, personalised packaging is being used to add value and up sales Would you pay more than ￡10 for a personalised tube of muesli? Some of German retailer MyMuesli's customers are willing to, which is why it invested in a Heidelberg Omnifire direct-to-shape 4D inkjet printing system to enable it to personalise muesli packaging in-house.
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