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首页> 外文期刊>Preventive Medicine: An International Journal Devoted to Practice and Theory >Marketing of foods of minimal nutritional value to children in schools.
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Marketing of foods of minimal nutritional value to children in schools.

机译：向学校中的儿童销售营养价值最低的食品。

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摘要

OBJECTIVE: Despite calls for children to lower their consumption of food high in fat and sugar (FHFS) and food of minimal nutritional value (FMNV), such foods are heavily marketed to and consumed by children. This study provides the first nationally representative survey to measure the nature and extent of marketing activities in American public schools. METHOD: A stratified random sample of 313 U.S. primary school officials reported their schools' participation in marketing activities with corporations that sell FHFS and FMNV for the academic year 2003-2004. They also reported whether their schools would be forced to reduce programs if marketing was prohibited and their attitude toward increased regulation of marketing for FHFS and FMNV. RESULTS: According to school officials, 37.7% of primary schools nationwide participated in fundraising, 31.6% participated in incentive programs, and 16.3% participated in exclusive agreements with a corporation that sells FHFS or FMNV. In addition, 87.5% of school officials reported that their schools would not be forced to reduce programs if marketing was prohibited, and 53.7% supported the increased regulation of FHFS and FMNV marketing. CONCLUSION: American primary schools participate extensively in corporate-sponsored marketing for foods whose high consumption may lead to obesity and its attendant health risks.
机译：目的：尽管呼吁儿童减少食用高脂肪和高糖（FHFS）的食品和最低营养价值的食品（FMNV），但这类食品仍大量销售给儿童并由儿童食用。这项研究提供了第一个全国代表性的调查，以衡量美国公立学校营销活动的性质和程度。方法：分层抽样的313名美国小学官员报告说，他们的学校参与了2003-2004学年销售FHFS和FMNV的公司的市场营销活动。他们还报告了如果禁止营销，学校是否会被迫减少课程，以及他们对FHFS和FMNV的营销监管的态度。结果：根据学校官员的说法，全国37.7％的小学参与了筹款活动，31.6％的参与了奖励计划，16.3％的企业与销售FHFS或FMNV的公司达成了独家协议。此外，有87.5％的学校官员报告说，如果禁止营销，他们的学校将不会被迫减少课程，而53.7％的学校支持对FHFS和FMNV营销加强监管。结论：美国的小学广泛参与企业赞助的食品营销，这些食品的高消费可能导致肥胖及其伴随的健康风险。

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