The TQM movement has created more discerning customers and higher expectations in the global marketplace. This, in turn, raised the standards of organizational performance and accelerated the demand for more improvements.The author poses some strategic questions concerning the contributory factors for business excellence and highlights through tenets some significant aspects in achieving it. To elucidate the nuances of business excellence, wine quality as a metaphor is extensively used; quality in wine - or in business - is not one thing or another; it is everything. (No refs.)
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