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A model of Web site qualty assessment

机译:网站质量评估模型

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摘要

In order to be competitive and attract customers, companies invest in their Web site development. Despite Web site proliferation, assessment of Web site quality remains a challenging area of research. The framework comprises of hierarchical structure of quality criteria and subcriteria used in the formulation of a model able to capture the user's perception about Web site quality during its use. The framework makes use of the analytic hierarchy process (AHP) to enhance criterion and subcriterion weight value assessment during group assessment. The framework validity was confirmed by an experimental assessment of Web sites of three cellular phone service providers in Greece by 122 users. Factor analysis of the survey data identified nine generic criteria: Relevance, usefulness, reliability, specialization, architecture, navigability, efficiency, layout, and animation, which capture all the significant aspects of Web site quality assessment.
机译:为了提高竞争力并吸引客户,公司在网站开发上进行了投资。尽管网站激增,但对网站质量的评估仍然是一个充满挑战的研究领域。该框架由质量标准和子标准的分层结构组成,这些标准和子标准用于制定模型,该模型能够捕获用户在使用过程中对网站质量的看法。该框架利用层次分析法(AHP)在小组评估过程中增强标准和子准则权重值评估。该框架的有效性通过对122个希腊用户对3家手机服务提供商的网站进行的实验评估得到了证实。调查数据的因素分析确定了九个通用标准:相关性,有用性,可靠性,专业性,体系结构,可导航性,效率,布局和动画,这些标准捕获了网站质量评估的所有重要方面。

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