Interviewers play an important role in gaining cooperation in surveys. Research on the role f the interviewer in nonresponse is relatively scarce. In this article the authors have made an attempt to describe tactics for fighting nonresponse, as reported by experienced interviewers at Statistics Netherlands. The authors have used a highly structured interviewer debriefing study to draw upon the knowledge and wealth of experience that interviewers have. To obtain structured and useful information, a technique known as 'concept mapping'has been adopted. This technique quickly proceeds from fuzzy knowledge to an interpretable conceptual framework describing successful interviewer tactics to persuade the potential respondent. This framework is expressed in graphical representation, which shows all major ideas and their interrelationships.
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