...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Quality & Quantity: International Journal of Methodology >Investigating the mediating role of corporate reputation on the relationship between corporate social responsibility and multiple stakeholder outcomes
【24h】

Investigating the mediating role of corporate reputation on the relationship between corporate social responsibility and multiple stakeholder outcomes

机译：调查企业声誉对企业社会责任与多个利益相关者成果之间关系的中介作用

获取原文
获取原文并翻译 | 示例
   

获取外文期刊封面封底 >>

       
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

In today's highly volatile environment, companies strive to leverage the perceptions of their multiple stakeholders more than ever before with the aim to build a sustainable competitive advantage. Accordingly, corporate social responsibility and corporate reputation concepts are of vital importance for both academicians and practitioners, concerning their potential impact on internal and external stakeholders. Recognizing the intensified significance of a multi-stakeholder perspective, the current study attempts to contribute to the literature through examining the mediating role of corporate reputation on the relationship between corporate social responsibility and various outcomes of customers, employees, and investors as the key stakeholders. Based on a reputational ranking of companies conducted by a national magazine since 2001, nine companies were selected from service and manufacturing industries and an online questionnaire was conducted to a multi-stakeholder sample consisting of customers, employees and investors. The results showed that corporate reputation fully mediates the relationship between corporate social responsibility and organizational commitment, employee satisfaction, investor loyalty, purchase intention, and intention to seek employment. On the other hand, there existed partial mediation on the relationship between corporate social responsibility and customer perceived value, customer satisfaction, customer loyalty, customer switching cost, customer commitment, turnover intention, intention to invest, and intention to spreadword-of-mouth. The results have important implications for practitioners who seek to manage their relationships with multiple stakeholders through their engagement in corporate social responsibility activities and efforts to enhance their companies' reputational status.
机译：在当今高度多变的环境中，公司旨在建立可持续的竞争优势，比以往任何时候都更加努力地利用其多个利益相关者的看法。因此，关于企业社会责任和企业声誉概念对内部和外部利益相关者的潜在影响，它们对于院士和从业者都至关重要。认识到多利益相关方观点的重要性日益增强，本研究试图通过研究企业声誉在企业社会责任与作为主要利益相关方的客户，员工和投资者的各种成果之间的关系中的中介作用，为文献做出贡献。根据2001年以来一家国家杂志对公司的声誉排名，从服务和制造业中选择了9家公司，并针对由客户，员工和投资者组成的多方利益相关者样本进行了在线问卷调查。结果表明，企业声誉充分调节了企业社会责任与组织承诺，员工满意度，投资者忠诚度，购买意愿和求职意愿之间的关系。另一方面，在企业社会责任与客户感知价值，客户满意度，客户忠诚度，客户转换成本，客户承诺，营业额意图，投资意图和口碑传播之间的关系上存在部分中介作用。该结果对寻求通过参与企业社会责任活动和努力提高其公司声誉地位来管理与多个利益相关者的关系的从业者具有重要意义。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号