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Understanding continuance usage intention of mobile internet sites

机译：了解移动互联网站点的连续使用意图

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摘要

Due to the high acquisition costs and low switching costs, retaining users and facilitating their continuance usage are crucial for mobile service providers. Integrating both perspectives of perceived utility and flow experience, this research identifies the factors affecting continuance usage intention of mobile internet sites. Data were collected through a survey, and data analysis was then conducted with structural equation modeling. The results indicated that system quality and information quality affect perceived usefulness, satisfaction and flow. And these three factors determine continuance usage intention. Among them, flow has the largest effect on continuance usage intention. The results imply that service providers need to improve users' experience in order to facilitate their continuance usage of mobile internet sites.
机译：由于高昂的购置成本和较低的转换成本，对于移动服务提供商而言，留住用户并促进其连续使用至关重要。结合感知到的效用和流量体验的观点，本研究确定了影响移动互联网站点连续使用意图的因素。通过调查收集数据，然后使用结构方程模型进行数据分析。结果表明，系统质量和信息质量会影响感知的有用性，满意度和流程。而这三个因素决定了持续使用的意图。其中，流量对连续性使用意图影响最大。结果表明，服务提供商需要改善用户体验，以便于他们继续使用移动互联网站点。

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