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首页> 外文期刊>Technology and health care: official journal of the European Society for Engineering and Medicine >A study on the relationship between the protein supplements intake satisfaction level and repurchase intention: Verification of mediation effects of word-of-mouth intention
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A study on the relationship between the protein supplements intake satisfaction level and repurchase intention: Verification of mediation effects of word-of-mouth intention

机译：蛋白质补充剂摄入满意度与回购意向之间关系的研究：口碑意向的中介作用验证

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摘要

The purpose of this study is to examine the relationship between the protein supplements intake satisfaction level and repurchase intention of university students majoring in physical education and verify the mediation effects of word-of-mouth intention. To achieve the purpose of this study, 700 university students majoring in physical education from 10 universities in Korea were selected from October 2013 to December 2013 as the target of this study through the cluster random sampling and data of 228 university students who had experience in the intake of protein supplements among them was analyzed. The composite reliability of each factor was in between 0.869 and 0.958, and the convergent validity and discriminant validity were verified. SPSS 18.0 and Amos 22.0 were utilized as data processing methods and the verification of significance on the medication effects and indirect effects of word-of-mouth intention was carried out using the frequency analysis, correlation analysis, CFA, SEM, and Amos bootstrapping. The result is as follows. The protein supplements intake satisfaction level had a positive effect on the word-of-mouth intention and the word-of-mouth intention had a positive effect on the repurchase intention. Also, it was shown that the word-of-mouth intention played a full mediation role between the intake satisfaction level and the repurchase intention.
机译：本研究的目的是检验蛋白质补充剂摄入满意水平与体育专业大学生回购意向之间的关系，并验证口碑意向的中介作用。为了达到本研究的目的，通过对228名在韩国进行过体育锻炼的大学生进行了随机抽样和数据收集，从2013年10月至2013年12月，从韩国10所大学中选出700名体育专业的大学生作为研究目标。分析其中蛋白质补充剂的摄入量。各因子的综合信度在0.869〜0.958之间，验证了收敛效度和判别效度。使用SPSS 18.0和Amos 22.0作为数据处理方法，并使用频率分析，相关性分析，CFA，SEM和Amos引导进行了对口碑意图的药物作用和间接作用的显着性验证。结果如下。蛋白质补充剂摄入的满意程度对口碑意向有积极影响，而口碑意向对回购意向也有积极影响。此外，还表明口碑意图在摄入满意度和回购意图之间起着完全的中介作用。

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