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Facebook as a Research Tool for the Social Sciences Opportunities, Challenges, Ethical Considerations, and Practical Guidelines

机译：Facebook作为社会科学机遇，挑战，道德考量和实践准则的研究工具

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摘要

Facebook is rapidly gaining recognition as a powerful research tool for the social sciences. It constitutes a large and diverse pool of participants, who can be selectively recruited for both online and offline studies. Additionally, it facilitates data collection by storing detailed records of its users' demographic profiles, social interactions, and behaviors. With participants' consent, these data can be recorded retrospectively in a convenient, accurate, and inexpensive way. Based on our experience in designing, implementing, and maintaining multiple Facebook-based psychological studies that attracted over 10 million participants, we demonstrate how to recruit participants using Facebook, in-centivize them effectively, and maximize their engagement. We also outline the most important opportunities and challenges associated with using Facebook for research, provide several practical guidelines on how to successfully implement studies on Facebook, and finally, discuss ethical considerations.
机译：Facebook正迅速被认可为社会科学的强大研究工具。它由众多参与者组成，可以选择性地招募他们参加在线和离线学习。此外，它通过存储用户的人口统计资料，社交互动和行为的详细记录来促进数据收集。经过参与者的同意，可以方便，准确和廉价的方式回顾性地记录这些数据。基于我们在设计，实施和维护多个基于Facebook的心理学研究方面的经验，该研究吸引了超过1000万参与者，我们展示了如何使用Facebook招募参与者，有效地激励他们并最大程度地提高他们的参与度。我们还将概述与使用Facebook进行研究相关的最重要的机遇和挑战，提供有关如何在Facebook上成功实施研究的一些实用指南，最后讨论道德考量。

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