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首页> 外文期刊>The International journal of drug policy >Disruptive innovations: The rise of the electronic cigarette
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Disruptive innovations: The rise of the electronic cigarette

机译:颠覆性创新:电子烟的兴起

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Disruptive innovations and psychoactive substances: The history of psychoactive substances is replete with examples of technologies that change the production and consumption of drugs, alcohol and tobacco. Business analysts use the term 'disruptive innovation' to describe innovations that lead to relatively rapid and dramatic transformations in manufacture, marketing, and consumer behaviour (Christensen, 2003). A classic instance is the 'Kodak moment' when, with the rise of digital processes, photographic film manufacturers were left with an obsolete technology. But as we will suggest, disruption is far broader than the technical impact of the innovation, for it has social ramifications affecting a wide range of social groups. This is especially the case with psychoactive substances where innovations can challenge the position of powerful groups and established wisdoms.
机译:破坏性创新和精神活性物质:精神活性物质的历史充斥着改变毒品,酒精和烟草生产和消费的技术实例。业务分析人员使用“破坏性创新”一词来描述导致制造,市场营销和消费者行为发生相对迅速而戏剧性转变的创新(Christensen,2003年)。一个典型的例子就是“柯达时刻”,随着数字处理技术的兴起,胶卷制造商被淘汰了。但是正如我们将建议的那样,破坏的范围远远超过创新的技术影响,因为它具有影响广泛社会群体的社会后果。对于精神活性物质尤其如此,创新会挑战强大的群体和既有智慧的地位。

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