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Sunshine State promotions focus on TV ads

机译：阳光州促销活动专注于电视广告

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From mid-April through early May, the Florida Department of Agriculture and Consumer Services plans to air more Fresh from Florida TV commercials in Florida and select U.S. markets.The commercials are scheduled to air in the state’s top lo TV markets and in Raleigh, N.C.; Indianapolis; and Buffalo, N.Y.The spots, which feature sweet corn, tomatoes and watermelon, are scheduled to run for four weeks. Last spring a successful Florida-based TV campaign ran in February and early March in Grand Rapids, Mich.The Tallahassee-based department worked with Publix Super Markets Inc., Lakeland, Fla., during the last round of Florida spots and ran this year’s Michigan ones in partnership with the Byron Township, Mich-based SpartanNash’s D&W Fresh Market stores.The Michigan pilot project was conducted to see if the commercials could spark shopper interest, says Dan Sleep, a senior analyst with the department's division of marketing.
机译：从4月中旬到5月初，佛罗里达州农业和消费者服务部计划在佛罗里达州和部分美国市场播出更多来自佛罗里达州电视广告的新鲜电视。 ;印第安纳波利斯以及以甜玉米，西红柿和西瓜为特色的景点预定运行四个星期。去年春季，佛罗里达州成功的电视广告活动于2月和3月初在密歇根州大急流城市进行。在塔拉哈西市的部门与佛罗里达州莱克兰市的Publix Super Markets Inc.合作，在佛罗里达州的最后一轮演出中，并于今年密西根州密歇根州分部与SpartanNash的拜伦镇D＆W Fresh Market商店合作。密歇根州的试点项目旨在观察广告是否可以激发购物者的兴趣。

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