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首页> 外文期刊>The Rangeland Journal >Sustaining four wheel drive tourism in desert Australia: exploring the evidence from a demand perspective
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Sustaining four wheel drive tourism in desert Australia: exploring the evidence from a demand perspective

机译：在澳大利亚沙漠中维持四轮驱动旅游业：从需求角度探索证据

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摘要

Four wheel drive tourism appears to offer some potential for economic development in desert Australia. Realising this potential in a sustainable way will require attention to issues of destination competitiveness, innovation and manageability (in regards to travellers' safety, and environmental, social and cultural impacts). This paper reports on several surveys of four wheel drive travellers to present evidence of the extent to which the market favours deserts over other destinations (competitiveness), the extent to which the market can be diversified and made resilient (innovation), and the willingness of the market to engage in processes which mitigate environmental, social and cultural impacts (manageability). It finds that the desert is a favoured environment for four wheel drive travel but that other environments are more favoured. There appear to be a range of market segments based on motivations, activities, and demographics which offer potential for a diversified marketplace. There are major differences, for example, between domestic and international travellers. The extent to which travellers, and particularly relatively inexperienced travellers, are willing to engage in processes to mitigate environmental, social and cultural impacts isnot well understood.
机译：四轮驱动旅游业似乎为澳大利亚沙漠的经济发展提供了一些潜力。要以可持续的方式实现这一潜力，就需要关注目的地竞争力，创新和可管理性（与旅行者的安全以及环境，社会和文化影响有关）。本文报告了对四轮驱动旅行者的几次调查，以证明市场对沙漠的偏好程度超过其他目的地（竞争性），市场可以多样化并具有弹性（创新）的程度，以及市场意愿。市场参与减少环境，社会和文化影响（可管理性）的过程。研究发现，沙漠是四轮驱动旅行的理想环境，而其他环境则更受欢迎。根据动机，活动和人口统计，似乎存在一系列细分市场，这些细分市场为多元化的市场提供了潜力。例如，国内和国际旅客之间存在重大差异。旅行者，尤其是相对缺乏经验的旅行者，愿意参与减轻环境，社会和文化影响的进程的程度尚不充分了解。

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