Accessing Consumers' Emotions Through Design Fosters Brand Loyalty

Molly Laas

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Accessing Consumers' Emotions Through Design Fosters Brand Loyalty

机译：通过设计获得消费者的情感，提升品牌忠诚度

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Creative marketing design can cut through the clutter of everyday life to make an emotional appeal to consumers and build brand loyalty, Marc Gobe, president of design and brand consultancy Desgrippes Gobe, said March 5 at the HBA Global Expo in New York. "All the conditions of modern life - its material plentitude, its sheer crowdedness - crowds our sensory faculties," Gobe said.

机译：设计和品牌咨询公司Desgrippes Gobe的总裁Marc Gobe在3月5日于纽约HBA全球博览会上表示，创意营销设计可以消除日常生活的混乱，从而吸引消费者并建立品牌忠诚度。戈贝说：“现代生活的所有条件-物质上的充实，纯粹的拥挤-都挤满了我们的感官。”

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《The Rose Sheet: Toiletries, Fragrances and Skin Care》 |2008年第11期|共1页
作者
Molly Laas;
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中图分类香料及化妆品工业;
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1. Accessing Consumers' Emotions Through Design Fosters Brand Loyalty [J] . Molly Laas The Rose Sheet: Toiletries, Fragrances and Skin Care . 2008,第11期

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Accessing Consumers' Emotions Through Design Fosters Brand Loyalty

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