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Impact of the Adherence to the Original Low-cost Model on the Profitability of Low-cost Airlines

机译：坚持原始低成本模式对低成本航空公司盈利能力的影响

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摘要

Undoubtedly, low-cost operation has been a very successful lousiness model in the airline industry. Over the past 5 years, there has been a widespread departure from the original low-cost model introduced by Southwest Airlines. The low-cost carriers tended to follow a differentiation strategy as opposed to cost leadership on which the original low-cost model was based. The objective of this paper is to assess the degree by which the original low-cost model has been modified over the years, and to ascertain whether the degree of adherence to the original model has any impact on the profit level of low-cost airlines. The performance and business models of ten longer-established US and European low-cost carriers are analysed and evaluated against the original model of Southwest Airlines. Analysis indicates that although an increasing number of 'hybrid' low-cost models are achieving low operating costs, offering low fares and returning attractive operating profit margins, there is a case for recommending adherence to the original model to ensure greater profitability.
机译：毫无疑问，低成本运营一直是航空业非常成功的优先选择模式。在过去的5年中，与西南航空推出的最初的低成本模式大相径庭。低成本航空公司倾向于遵循差异化策略，而不是最初的低成本模型所基于的成本领先优势。本文的目的是评估多年来对原始低成本模型的修改程度，并确定对原始模型的遵守程度是否对低成本航空公司的利润水平产生影响。根据西南航空公司的原始模型，对十家历史悠久的美国和欧洲低成本航空公司的绩效和商业模型进行了分析和评估。分析表明，尽管越来越多的“混合型”低成本模型实现了较低的运营成本，提供了低廉的票价，并返回了可观的运营利润率，但还是有必要建议遵循原始模型以确保更高的盈利能力。

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