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Designing Incentives to Change Behaviors: Examining College Student Intent Toward Healthy Diets

机译:设计改变行为的激励措施:检查大学生对健康饮食的意图

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摘要

College is a time when young adults establish lifestyle habits. This research examines how personalization and limited resources might be balanced most effectively when designing incentives to shift college students' intentions toward positive dietary changes. A randomized 2 x 2 experiment (Coaching/Coupons x Fruits and Vegetables/Low Fat) was conducted, where respondents were exposed to virtual interventions and asked pre- and post-intervention about their intent to eat healthy. Results suggest that interventions may incentivize students, but are dependent on student characteristics. On-campus students and students with more knowledge about healthy diets were more likely to increase their intent when offered coaching; students living off campus and those with less knowledge resonated with coupons. On- and off-campus students differed in their positive responses to eating fruits and vegetables versus low fat foods, respectively. Younger students may be more susceptible to interventions. Findings may be useful in designing meaningful incentives for college students.
机译:大学时代是年轻人养成生活方式的时代。这项研究探讨了在设计激励措施以使大学生的饮食习惯向积极的饮食变化转变时,如何最有效地平衡个性化和有限资源。进行了一个随机的2 x 2实验(教练/优惠券x水果和蔬菜/低脂),其中,受访者接受了虚拟干预,并在干预前后询问了他们饮食健康的意图。结果表明,干预措施可能会激励学生,但要取决于学生的特点。在校学生和对健康饮食有更多了解的学生在提供指导时更有可能增加其意图;住在校外的学生和知识不足的学生会收到优惠券。校内和校外学生对吃水果和蔬菜与低脂食物的积极反应分别不同。年轻的学生可能更容易受到干预。研究结果可能对设计针对大学生的有意义的奖励措施很有用。

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