Mercedes-Benz is battling to retain its once-stellar quality image. The German auto makers reputation has slipped; consumer complaints with some new models are stacking up. The effort to halt the luxury brand's quality decline begins this spring, when Mercedes debuts the all-new '06 M-Class family of cross/utility vehicles. The M-Class was one of the first players in the luxury SUV segment in 1998 and since then has received minor interior and exterior facelifts. This freshening, however, does little to protect M-Class market share from being eroded by more than 20 new competitors in the segment.
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