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Finding Your Strategy in the New Landscape

机译：在新形势下寻找战略

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摘要

The 2008 crash hit cross-border business hard. The value of international trade was projected to decline by as much as 9% in 2009. Foreign direct investment has plunged even more: After dropping 15% in 2008, it fell by more than 40% in 2009. Though we may have reached the bottom, the prospects for the medium term don't look promising. For much of the next decade, we can reasonably expect to see weak global growth, pressures from overcapacity, persistently high unemployment, volatility in the financial markets, costlier capital, a greatly expanded role for governments, a much larger burden of regulation and taxation for all, and maybe even increased protectionism. If we experience a second crash, as some experts worry, these conditions could all worsen.
机译：2008年的崩盘严重打击了跨国业务。预计2009年国际贸易的价值将下降多达9％。外国直接投资大幅下降：在2008年下降15％之后，2009年下降了40％以上。尽管我们可能已经跌至谷底，中期前景并不乐观。在接下来的十年中的大部分时间里，我们可以合理地预期全球增长将疲软，产能过剩，失业率持续高企，金融市场动荡，资本成本上升，政府的作用大大扩大，监管和税收负担更大所有，甚至可能增加保护主义。如一些专家担心的那样，如果我们经历第二次坠机，这些情况可能会恶化。

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