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首页> 外文期刊>WSEAS Transactions on Business and Economics >Is Cultural Tourism Attractive in Transylvania? A Focus on Cluj and Sibiu Counties, Romania
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Is Cultural Tourism Attractive in Transylvania? A Focus on Cluj and Sibiu Counties, Romania

机译：特兰西瓦尼亚的文化旅游吸引人吗？罗马尼亚的克卢日县和锡比乌县

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摘要

The current paper aims at sketching the manner how both native and foreign visitors perceive, appreciate and, why not, intend to consume the cultural tourism offer of Transylvania, a Romanian region. The article is elaborated on the findings of an Internet based research study that was carried out at the beginning of this year, findings that are correlated to the ones obtained in two previous personal researches. Cluj and Sibiu, two Romanian counties belonging to Transylvania, represent the focus points of our paper. Why were they chosen? Cluj is a major economic center of Romania, while Sibiu was the European Capital of Culture in 2007. This paper tries to contribute to the identification of the possible answers to several questions. Is Transylvania's cultural heritage attractive to tourists? Do foreigners travel to Romania for cultural purposes? Are the Romanians still interested in cultural activities? Transylvania's potential related to the development of cultural tourism is extremely valuable for the region's branding process.
机译：本文旨在概述本国和外国游客对罗马尼亚特兰西瓦尼亚的文化旅游服务的看法，欣赏以及为什么不打算消费的方式。本文详细介绍了今年初进行的一项基于Internet的研究的发现，这些发现与之前两次个人研究中获得的发现相关。属于特兰西瓦尼亚的两个罗马尼亚县克卢日和锡比乌是本文的重点。他们为什么被选中？克鲁日（Cluj）是罗马尼亚的主要经济中心，而锡比乌（Sibiu）则是2007年的欧洲文化之都。本文试图为确定几个问题的可能答案做出贡献。特兰西瓦尼亚的文化遗产对游客具有吸引力吗？外国人是否出于文化目的前往罗马尼亚？罗马尼亚人仍然对文化活动感兴趣吗？特兰西瓦尼亚与文化旅游业发展相关的潜力对于该地区的品牌塑造过程极为宝贵。

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