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Awareness of and interest in native wildflowers among college students in plant-related disciplines: a case study from Florida.

机译:植物相关学科的大学生对本地野花的认识和兴趣:佛罗里达州的一个案例研究。

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摘要

Traditional college students do not fit the demographic profile of people who are driving increased sales in gardening and landscaping or the use of native wildflowers. However, today's college students, especially those in plant-related disciplines, may be making future decisions regarding the use of native wildflowers for various applications. Many college students may be unaware of or disinterested in native wildflowers. We used a web-based survey to gauge awareness and interest of native wildflowers in Florida college students enrolled in plant-related disciplines. While students have a generally low awareness of native wildflowers, they expressed high levels of interest in learning more about the identification or cultivation of these species, seeing wildflowers, particularly on their campuses, and using wildflowers in different settings. Students were also interested in purchasing native wildflower seeds or finished plants from local retailers rather than through the Internet. We used student responses from this study to discuss education and marketing opportunities toward native wildflowers.
机译:传统的大学生不符合推动园艺和美化环境或使用本地野花销售增长的人群的人口特征。但是,当今的大学生,尤其是那些与植物相关学科的大学生,可能会在将来决定将野花用于各种用途。许多大学生可能对原生野花不了解或不感兴趣。我们使用基于网络的调查来评估佛罗里达州大学生中与植物相关学科的本地野花的知名度和兴趣。尽管学生对本地野花的认识普遍较低,但他们对学习更多有关这些物种的鉴定或栽培,看到野花(尤其是在校园内)以及在不同环境中使用野花的兴趣很高。学生还对从本地零售商而不是通过互联网购买本地野花种子或成品植物感兴趣。我们使用本研究的学生反馈来讨论本地野花的教育和营销机会。

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