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Making Cents of Green Industry Economics

机译：绿色产业经济学分

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The green industry complex includes input suppliers (manufacturers and distributors); production firms such as nursery, greenhouse, and sod growers; wholesale distribution firms including importers, brokers, re-wholesalers, and transporters; horticultural service firms providing landscape and urban forestry services such as design, installation, and maintenance; and retail operations including independent garden centers, florists, home improvement centers, and lawn/garden departments at home centers, mass merchandisers, or other chain stores. Many current economic trends and driving forces point to the fact that the green industry is in a period of hypercompetitive rivalry due to the maturing consumer demand. A number of firms have already been forced out of the green industry during the 2008-09 recessionary shakeout period and others continue to exit. To address this issue, a workshop was organized by G. Zinati for the 2009 ASHS annual meeting entitled "Managing and Thriving in Tough Times, When Every Dime Counts!", which was sponsored by the Nursery Crops (NUR) and Marketing and Economics (MKEC) Working Groups and the American Nursery and Landscape Association (ANLA). This lead-off workshop presentation: 1) provided an overview of current economic conditions and trends and their influence on the green industry, 2) discussed supply-side methods and technologies for controlling costs during an economic downturn, and 3) addressed proactive demand-side differentiation and pricing strategies that will not only help ensure survival, but will also better position green industry firms for competing profitably in this period of hypercompetition.
机译：绿色产业中心包括投入的供应商（制造商和分销商）;苗圃，温室和草皮种植者等生产公司;批发分销公司，包括进口商，经纪人，批发商和运输商;园艺服务公司，提供景观和城市林业服务，例如设计，安装和维护;零售业务，包括独立的园艺中心，花店，家居装饰中心以及家居中心，大众零售店或其他连锁店的草坪/花园部门。当前的许多经济趋势和驱动力表明，由于消费者需求的不断成熟，绿色产业正处于竞争过度的时期。在2008-09年经济衰退期，许多公司已经被迫退出绿色产业，其他公司则继续退出。为了解决这个问题，G。Zinati为2009 ASHS年度会议组织了一个研讨会，题为“在艰难时刻管理和繁荣，每当一角钱都重要！”，这是由苗圃作物（NUR）和市场与经济（ MKEC）工作组和美国苗圃与景观协会（ANLA）。这次研讨会的介绍是：1）概述了当前的经济状况和趋势及其对绿色产业的影响; 2）讨论了在经济低迷时期控制成本的供应方方法和技术; 3）解决了主动需求-方面的差异化和定价策略，不仅有助于确保生存，而且还可以使绿色工业公司更好地定位，以在这个竞争激烈的时期内实现盈利。

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