Four generations present opportunities and practice management challenges

Julie Scheidegger

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Four generations present opportunities and practice management challenges

机译：四代人带来机遇并应对管理挑战

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The ability to connect with the full spectrum of age groups can increase effectiveness with clients and employees. Although the 49- to 67-year-old Baby Boomer clients are often seen as a top priority, Cam Marston says veterinary practice owners shouldlearn to connect with young Millennial as consumers and employees. "You've got to dance with the people who brought you— that's the Boomers—but you've got to get ready for the next dance," says Marston, president of professional coaching firm Generational Insights and 2013 Western Veterinary Conference speaker. Marston presented "Four Generations: One Opportunity" Feb. 18 in Las Vegas to help veterinarians understand the differences among their clients, who range in age from the 68-and-older Maturesto the Millennial just now entering the work force. Each group seeks different things as consumers and employees.

机译：与各个年龄段的人保持联系的能力可以提高与客户和员工的合作效率。尽管通常将49至67岁的婴儿潮时期的客户视为头等大事，但Cam Marston说，兽医从业者应学习与年轻的千禧一代消费者和员工保持联系。专业教练公司Generational Insights总裁兼2013年西方兽医大会发言人马斯顿说：“您必须与带给您的人共舞，那就是临时工，但您必须为下一场舞蹈做好准备。” Marston于2月18日在拉斯维加斯展示了“第四代：一次机会”，以帮助兽医了解其客户之间的差异，这些客户的年龄从68岁以上的成年人到刚刚进入工作岗位的千禧一代。每个群体作为消费者和员工寻求不同的事物。

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《DVM360》 |2013年第4期|共1页
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Julie Scheidegger;
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中图分类动物医学（兽医学）;
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Four generations present opportunities and practice management challenges

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