Let's make Walmart's $4 pharmacy policy a win-win-win-win situation. Here's who wins: pets, clients, your practice and Walmart. So what do you think? Interested? It all comes down to focusing on services over products. My wife, an interior designer, used to garner her income from product sales commissions. But then the interior design model shifted, and now she sells information and assessments on an hourly basis. This change scared her at first, but she had her best year ever five years after the industry changed. The same can be true for veterinarians who figure out how to shift their focus accordingly.
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