...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Agricultural and Applied Economics >Marketing promotion of Texas agricultural products: the rural dimension of the GO TEXAN Program.
【24h】

Marketing promotion of Texas agricultural products: the rural dimension of the GO TEXAN Program.

机译：德克萨斯州农产品的市场推广：GO TEXAN计划的农村层面。

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The Texas Department of Agriculture launched the GO TEXAN marketing promotion program in 1999 to support Texas agricultural and food production. The underlying assumption is that if successful, the program would support directly or indirectly the demand for Texas agricultural production and the well-being of the state's rural population. This research analyzes responses to an official 2008 survey sent to the GO TEXAN program beneficiaries. Overall, this study suggests that not all activities in the program have a clearly positive impact. Participation in trade shows, retail promotion and media events, and reverse trade missions seem to have a significant effect on sales increase as well as the use of the program logo on promotional items and web sites. The study also suggests that the relative impacts of event participation and uses of the program logo differ according to the group of member's belonging, particularly when comparing the "mostly rural" vs. "mostly urban" categories. Consequently, if a state's agricultural marketing program specifically attempts to reach producers from its "mainly rural" areas, an analysis may be needed to identify what specific types of promotion seem to generate the best results in those areas.
机译：德克萨斯州农业部于1999年启动了GO TEXAN市场推广计划，以支持德克萨斯州的农业和食品生产。基本假设是，如果成功，该计划将直接或间接支持对德克萨斯州农业生产的需求以及该州农村人口的福祉。这项研究分析了对发送给GO TEXAN计划受益者的2008年官方调查的回应。总体而言，这项研究表明，并非计划中的所有活动都具有明显的积极影响。参加贸易展览，零售促销和媒体活动以及反向贸易代表团似乎对销售增长以及促销品和网站上程序徽标的使用产生了重大影响。研究还表明，活动参与和使用计划徽标的相对影响会根据成员的所属类别而有所不同，尤其是在比较“主要是农村”和“主要是城市”类别时。因此，如果一个州的农业营销计划专门试图从其“主要是农村”地区吸引生产者，则可能需要进行分析，以确定哪些特定类型的促销似乎在这些地区产生了最好的效果。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号