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首页> 外文期刊>Journal of Applied Psychology >The Role of Persuasive Arguments in Changing Affirmative Action Attitudes and Expressed Behavior in Higher Education
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The Role of Persuasive Arguments in Changing Affirmative Action Attitudes and Expressed Behavior in Higher Education

机译：说服力的论点在改变平权行动态度和表达行为中的作用

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摘要

The research reported in this article examined the conditions under which persuasive arguments are most effective in changing university Students' attitudes and expressed behavior with respect to affirmative action (AA). The conceptual framework was a model that integrated the theory of reasoned action and the elaboration likelihood model of persuasion. Studies 1 and 2 established effective manipulations of positive-negative AA information, and peripheral-central routes of processing. Study 3 implemented these techniques. and a path analysis was carried out testing the differential effects of valence of information processed via different routes on AA evaluative beliefs, attitudes, intention, and expressed behavior. Results indicated that positive AA messages processed centrally (i.e., for meaning) resulted ill significantly more positive evaluative beliefs. Modifications to the original model resulted in a final model with excellent fit to the data that supported the mediating role of intention in the AA attitude-behavior relationship, as predicted by the theory of reasoned action. The findings highlight potential benefits of interventions for improving support for AA policies, provided that positive information is processed at a central, evaluative level.
机译：本文报道的研究调查了在何种条件下说服力的论据最有效地改变了大学生对平权行动（AA）的态度和表达的行为。概念框架是一个模型，该模型将推理动作理论和说服的拟定可能性模型进行了整合。研究1和2建立了对正负AA信息的有效操纵以及处理的外围中心路径。研究3实施了这些技术。并进行了路径分析，测试了通过不同途径处理的信息价对机管局评估信念，态度，意图和表达行为的不同影响。结果表明，积极处理的AA消息集中处理（即出于含义）会导致明显更积极的评估信念。对原始模型的修改产生了一个最终模型，该模型与数据的拟合度非常好，这些数据支持了意图在机智态度与行为关系中的中介作用，这是由理性行动理论所预测的。这些发现强调了干预措施对于改善对机管局政策的支持的潜在好处，只要在中央评估级处理积极信息即可。

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