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首页> 外文期刊>Journal of Applied Psychology >The effect of gender stereotype activation on entrepreneurial intentions
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The effect of gender stereotype activation on entrepreneurial intentions

机译：性别刻板印象激活对创业意向的影响

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摘要

In this study, the impact of implicit and explicit activation of gender stereotypes oil men's and women's intentions to pursue a traditionally masculine career, such as entrepreneurship, was examined. On the basis of stereotype activation theory, it was hypothesized that men and women would confirm the gender stereotype about entrepreneurship when it was presented implicitly but disconfirm it when it was presented explicitly. Hypotheses were tested by randomly assigning 469 business students to one of 6 experimental conditions and then measuring their entrepreneurial intentions. Results supported the hypothesis when entrepreneurship was associated with stereotypically masculine characteristics but not when it was associated with traditionally feminine characteristics. Men also had higher entrepreneurial intention scores compared with women when no stereotypical information about entrepreneurship was presented, suggesting that underlying societal stereotypes associating entrepreneurship with masculine characteristics may influence people's intentions. However, men and women reported similar intentions when entrepreneurship was presented as gender neutral, suggesting that widely held gender stereotypes can be nullified. Practical implications and directions for future research are discussed.
机译：在这项研究中，研究了隐性和显性激活性别刻板印象对男人和女人追求传统男性职业（如企业家精神）的意图的影响。在刻板印象激活理论的基础上，假设男人和女人在隐含地提出企业家身份时会确认性别刻板印象，而在隐性地提出时会确认性别刻板印象。通过将469名商科学生随机分配到6个实验条件之一中，然后测量他们的创业意图来测试假设。当企业家精神与刻板印象的男性特征相关联时，而当与传统女性特征相关联时，结果支持该假设。在没有提供有关创业精神的陈规定型信息的情况下，男性的创业意向得分也高于女性，这表明将创业精神与男性特征相关联的潜在社会定型观念可能会影响人们的意图。然而，当企业家被视为性别中立时，男人和女人报告了类似的意图，这表明可以消除广泛持有的性别陈规定型观念。讨论了未来研究的实际意义和方向。

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