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首页> 外文期刊>Journal of communication disorders >Associations with Minspeak trade mark icons.
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Associations with Minspeak trade mark icons.

机译：与Minspeak商标图标的协会。

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Although the Minspeak trade mark approach is used on communication devices worldwide, little research has been conducted on its applicability within specific cultural contexts. The impact that users' familiarity of symbols and associations can have on learnability necessitates more systematic research. This study was an investigation into the associations which young South African adults from a tertiary education institution make with selected Minspeak trade mark icons, used in Unity trade mark software. Associations with the 12 core icons of the UniChat trade mark program were elicited from 480 able-bodied tertiary education students, using a cueing questionnaire. Each participant completed one questionnaire on one icon, so that 40 response questionnaires were obtained per icon. The responses from the questionnaires were pruned and computerised. Two analyses were done from these data: Firstly, the percentage of common associations per icon was calculated, and secondly, the elicited associations were compared to the current Unity trade mark vocabulary on a word and conceptual level. The results indicate that some of the icons and their encoded vocabulary items might be used successfully in the South African context, while others need to be adapted to be locally relevant. The results emphasize that iconic encoding systems based on commercially available graphic representational systems cannot merely be imported to South Africa due to the multicultural and multilingual nature of the context. LEARNING OUTCOMES: As a result of this activity (1) the participant will be able to understand different types of associational responses based on icons used in Minspeak trade mark; (2) the participant will be able to understand the cultural relevance of some aspects of the Unity trade mark application programme; and (3) the participant will be able to identify different strategies that can be used to describe the cultural relevance o of the Unity trade mark application programme.
机译：尽管Minspeak商标方法已在全球范围内的通信设备上使用，但针对其在特定文化背景下的适用性进行的研究很少。用户对符号和关联的熟悉度可能会对学习性产生影响，因此需要进行更系统的研究。这项研究是对来自高等教育机构的年轻南非成年人与Unity商标软件中使用的选定Minspeak商标图标建立的关联的调查。使用提示问卷，从480名身体健康的大专生中获得了与UniChat商标计划的12个核心图标相关联的信息。每个参与者在一个图标上填写了一份问卷，因此每个图标获得40份答复问卷。问卷的答复被修剪并计算机化了。从这些数据中进行了两次分析：首先，计算每个图标的常见关联的百分比，其次，在单词和概念级别上，将所引起的关联与当前的Unity商标词汇进行比较。结果表明，某些图标及其编码的词汇项目可能会在南非环境中成功使用，而其他图标需要进行调整以适应当地需求。结果强调，由于上下文的多文化和多语言性质，不能仅将基于市售图形表示系统的图标编码系统导入南非。学习成果：（1）参与者将能够基于Minspeak商标中使用的图标来理解不同类型的关联响应; （2）参与者将能够理解Unity商标申请计划某些方面的文化意义; （3）参与者将能够确定可用于描述Unity商标申请计划的文化相关性的不同策略。

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