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首页> 外文期刊>Journal of health communication >Targeting HIV prevention messaging to a new generation of gay, bisexual, and other young men who have sex with men
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Targeting HIV prevention messaging to a new generation of gay, bisexual, and other young men who have sex with men

机译：将艾滋病毒预防信息传递给与男同性恋发生关系的新一代男同性恋，双性恋和其他年轻人

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HIV prevention messaging has been shown to reduce or delay high-risk sexual behaviors in young men who have sex with men (YMSM). Since the onset of the HIV/AIDS epidemic, a new generation of YMSM has come of age during an evolution in communication modalities. Because both these communication technologies and this new generation remain understudied, the authors investigated the manner in which YMSM interact with HIV prevention messaging. In particular, the authors examined 6 venues in which YMSM are exposed to, pay attention to, and access HIV prevention information: the Internet, bars/dance clubs, print media, clinics/doctors' offices, community centers/agencies, and educational classes. Data were drawn from a community-based sample of 481 racially and ethnically diverse YMSM from New York City. Significant differences in exposure to HIV prevention messaging venues emerged with respect to age, race/ethnicity, and sexual orientation. Attention paid to HIV prevention messages in various venues differed by age and sexual orientation. Across all venues, multivariate modeling indicated YMSM were more likely to access HIV messaging from the same venues at which they paid attention, with some variability explained by person characteristics (age and perceived family socioeconomic status). This suggests that the one-size-fits-all approach does not hold true, and both the venue and person characteristics must be considered when generating and disseminating HIV prevention messaging.
机译：已经显示，艾滋病毒预防信息可以减少或延迟与男性发生性关系的年轻男性的高风险性行为（YMSM）。自从HIV / AIDS流行以来，新一代的YMSM在交流方式的发展中已经成熟。由于仍未充分研究这些通信技术和这一新一代技术，因此作者研究了YMSM与HIV预防消息传递的交互方式。特别是，作者研究了YMSM接触，关注并获得HIV预防信息的6个场所：互联网，酒吧/舞蹈俱乐部，印刷媒体，诊所/医生办公室，社区中心/机构和教育班级。数据来自纽约市的481个基于种族和族裔的YMSM社区样本。在年龄，种族/民族和性取向方面，暴露于艾滋病毒预防信息传递场所的机会显着不同。在各个场所，对艾滋病毒预防信息的关注程度因年龄和性取向而异。在所有场所中，多变量建模表明，YMSM更有可能从他们关注的同一场所访问HIV消息，并且某些变异性由人的特征（年龄和家庭社会经济状况）所解释。这表明，“一刀切”的做法并不成立，在生成和传播艾滋病毒预防信息时，必须考虑场所和个人特征。

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