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首页> 外文期刊>Journal of health communication >Promotional communications for influenza vaccination: A systematic review
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Promotional communications for influenza vaccination: A systematic review

机译：流感疫苗的宣传传播：系统回顾

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摘要

The authors conducted a systematic review that aimed to map current practice and identify effective practice in promotional communications for seasonal influenza vaccination in Europe. They identified 22 studies from 7 European countries. Included studies were primarily outcome evaluations of communications promoting vaccination to health care workers and elderly adults. Evidence on communications to improve public acceptance was sparse. A range of communication approaches, methods, materials, and channels were used, frequently in combination. All forms of promotional communications have the potential to increase uptake in health care workers and can also improve uptake among patients. There was promising evidence that mass communication methods, delivered as standalone activities or as one component of a communication mix, can improve uptake in target populations. Education for health care workers and improved service delivery are common adjuncts to promotional communications that were associated with effectiveness. The evidence suggests that personalized communications, combined with improved service delivery, might boost rates of uptake among elderly adults. Future development of good practice could be enhanced by more systematic, theory-based intervention design and more detailed reporting of process and outcome evaluations. Vaccine hesitancy is increasingly prevalent; more policy and research to improve public acceptance should therefore be considered.
机译：作者进行了系统的综述，旨在绘制当前实践并确定在欧洲季节性流感疫苗宣传宣传中的有效实践。他们确定了来自7个欧洲国家的22项研究。纳入的研究主要是对促进向卫生保健工作者和老年人接种疫苗的通讯的结果评估。为提高公众接受度而进行交流的证据很少。经常使用多种沟通方法，方法，材料和渠道。所有形式的宣传交流都有可能增加卫生保健工作者的吸收，也可以提高患者的吸收。有希望的证据表明，作为独立活动或作为交流组合的一个组成部分提供的大众传播方法可以提高目标人群的摄取量。对卫生保健工作者的教育和改进的服务提供是与有效性相关的宣传交流的常见辅助手段。有证据表明，个性化通信与改进的服务交付相结合，可能会提高老年人的摄取率。更好的做法的未来发展可以通过更系统的，基于理论的干预设计以及更详细的过程和结果评估报告来加强。疫苗犹豫现象日益普遍;因此，应考虑采取更多的政策和研究以提高公众的接受度。

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