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How interpersonal communication mediates the relationship of multichannel communication connections to health-enhancing and health-threatening behaviors

机译:人际沟通如何介导多渠道沟通连接与增强健康和威胁健康的行为的关系

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This article examines how everyday media use and interpersonal communication for health information could influence health behaviors beyond intervention or campaign contexts. The authors argue that interpersonal communication works as an independent information channel and mediates the relation between media channels and health behaviors. In addition, the authors investigate whether interpersonal communication differently influences the relation between media connections and health behaviors for more and less educated individuals. Using data from the 2008 Annenberg National Health Communication Survey, the authors show that multiple communication channels for health information encourage health-enhancing behaviors but do not have significant relations with health-threatening behaviors. Interpersonal communication is directly linked to health-enhancing behaviors, but it also mediates the influence of individuals' multichannel media environment on health-enhancing behaviors. The mediating role of interpersonal health communication was only significant for less educated people. In addition, among media channels, television was a more important instigator of health-related conversations with family and friends for the less educated group. The theoretical and practical implications of these findings, as well as suggestions for future research directions, are discussed.
机译:本文研究了日常媒体使用和人际沟通获取健康信息如何影响干预或运动范围以外的健康行为。作者认为,人际交往是一个独立的信息渠道,并且可以调节媒体渠道与健康行为之间的关系。此外,作者研究了人与人之间的交流是否会不同程度地影响受教育程度越来越高的人的媒体联系与健康行为之间的关系。作者使用2008年《安嫩伯格国家健康交流调查》中的数据显示,健康信息的多种交流渠道可以促进健康行为,但与威胁健康的行为没有显着关系。人际交往与健康促进行为直接相关,但它也可以调节个人多渠道媒体环境对健康促进行为的影响。人际健康交流的中介作用仅对文化程度较低的人有意义。此外,在媒体渠道中,电视是受教育程度较低的人群与家人和朋友进行健康相关对话的重要手段。讨论了这些发现的理论和实践意义,以及对未来研究方向的建议。

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